Hoi An‘s Most Popular Neighborhood is the ancient town, a UNESCO World Heritage Site, that captures the imagination of visitors with its well-preserved architecture, colorful lanterns, and bustling markets, making it the perfect place to experience the traditional culture of Vietnam.


As the sun rises, the streets of Hoi An’s ancient town slowly come to life. The first thing you’ll notice is the peaceful atmosphere that permeates the neighborhood. The only sounds you’ll hear are the gentle chatter of locals going about their business and the distant honking of a boat on the Thu Bon River.

One of the best ways to start your day in Hoi An’s ancient town is by taking a leisurely stroll along the river. The riverside promenade offers picturesque views of the colorful traditional houses and the Japanese Covered Bridge, a symbol of the town’s rich history. As you walk, you’ll also see locals going about their daily routine, such as fishing and doing laundry.


After your morning stroll, it’s time to explore the town’s many shops and markets. The ancient town is known for its vibrant markets, where you can find everything from traditional clothing and handicrafts to delicious street food. The Hoai River Market is a great place to start, offering a wide variety of local products at reasonable prices.

Another popular destination for shoppers is the Hoi An Central Market, a bustling indoor market with a wide variety of goods on offer. Here, you can find everything from fresh produce and meat to household items and souvenirs. Be sure to haggle with the vendors for the best prices!


As the afternoon heat starts to dissipate, it’s the perfect time to take a break and relax at one of Hoi An’s many cafes or restaurants. The ancient town is home to a wide variety of dining options, from casual street food stalls to upscale restaurants.

One popular local dish to try is Cao Lau, a Hoi An specialty made with thick rice noodles, pork, and greens. Another must-try is White Rose, delicate dumplings made from translucent rice paper and filled with shrimp. For a sweet treat, try a bowl of banh dau xanh, a sweet sticky rice pudding topped with crushed peanuts and sesame seeds.


As the sun sets, the ancient town transforms into a fairy tale-like setting, thanks to the thousands of colorful lanterns that light up the streets. One of the best ways to experience this magical atmosphere is by taking a leisurely boat ride on the Thu Bon River.

During the ride, you’ll see the ancient town in a whole new light, as the colorful lanterns reflect on the water. You’ll also pass by traditional houses and local fishermen going about their evening routine. After the boat ride, you can continue to explore the town on foot, taking in the sights and sounds of this charming neighborhood.


After a long day of exploring, there’s nothing better than ending your day with a cold drink and some live music. Hoi An’s ancient town is home to a wide variety of bars and clubs, offering everything from traditional music performances to DJ sets.

One popular spot for a night out is the White Marble Wine Bar, which offers a wide selection of local and international wines, as well as a cozy atmosphere. Another option is the Q Bar, a rooftop bar with great views of the ancient town.

In conclusion, Hoi An’s ancient town is amust-see destination for any traveler visiting Vietnam. With its well-preserved architecture, colorful lanterns, and bustling markets, it offers a unique glimpse into the traditional culture of the country. From the peaceful morning strolls along the river to the vibrant markets and delicious local cuisine, there is something for everyone to enjoy in this charming neighborhood. Whether you’re interested in history, culture, or just a relaxing vacation, Hoi An’s ancient town is the perfect place to experience the best of Vietnam.