Seoul shopping is an experience not to be missed. The city is home to an array of shopping options, from luxury department stores to bustling street markets. Whether you’re looking for high-end designer fashion or unique, locally-made goods, Seoul has something to offer.
Shopping Malls and Commercial Centers
Myeong-dong
Myeong-dong is one of Seoul’s most popular shopping destinations, known for its wide variety of cosmetics shops, clothing stores, and local Korean brands. It’s easy to reach Myeong-dong by taking the subway to Myeong-dong Station (Line 4) and exiting through Exit 8. Plan to spend at least half a day exploring the neighborhood.
Gangnam
Gangnam is known for its luxury shopping, with designer brands and high-end department stores lining the streets. The most famous shopping mall in Gangnam is the COEX Mall, which offers a mix of luxury and high street brands, as well as a wide variety of dining options. To reach the COEX Mall, take the subway to Samseong Station (Line 2) and exit through Exit 5. Allow at least a full day to explore the mall and the surrounding area.
Shopping Districts and Neighborhoods
Insadong
Insadong is a charming neighborhood known for its traditional Korean crafts and antiques. The main street, Ssamziegil, is lined with shops selling everything from pottery and calligraphy supplies to hanbok (traditional Korean clothing). To reach Insadong, take the subway to Anguk Station (Line 3) and exit through Exit 6. Allow a few hours to explore the neighborhood.
Hongdae
Hongdae is a trendy neighborhood known for its indie fashion and unique, locally-made goods. The area is also home to a number of art and design shops, as well as live music venues. To reach Hongdae, take the subway to Hongik University Station (Line 2) and exit through Exit 9. Allow a few hours to explore the neighborhood.
Luxury Shopping
Lotte Avenue
Lotte Avenue is a luxury shopping destination located in the Lotte World Tower complex. The mall features high-end designer brands such as Chanel, Gucci, and Louis Vuitton, as well as a variety of dining options. To reach Lotte Avenue, take the subway to Jamsil Station (Line 2 or 8) and exit through Exit 1 or 2. Allow a full day to explore the mall and the surrounding area.
Galleria Luxury Hall
Galleria Luxury Hall is a luxury shopping destination located in the COEX Mall. The mall features high-end designer brands such as Prada, Saint Laurent, and Dior. To reach Galleria Luxury Hall, take the subway to Samseong Station (Line 2) and exit through Exit 5. Allow a full day to explore the mall and the surrounding area.
Street Markets
Namdaemun Market
Namdaemun Market is one of Seoul’s oldest and largest traditional markets, offering a wide variety of goods including clothing, accessories, and traditional Korean souvenirs. To reach Namdaemun Market, take the subway to Hoehyeon Station (Line 4) and exit through Exit 5. Allow a few hours to explore the market and haggle for the best deals.
Dongdaemun Market
Dongdaemun Market is a popular shopping destination known for its fashion and textiles. The market features a wide variety of clothing and accessory shops, as well as wholesale markets for fabric and clothing. To reach Dongdaemun Market, take the subway to Dongdaemun History & Culture Park Station (Line 2, 4, or 5) and exit through Exit 14. Allow a few hours to explore the market and find unique fashion items.
Fairs and Exhibitions
Seoul Fashion Week
Seoul Fashion Week is held twice a year and features the latest collections from South Korean designers. The event takes place at the DDP (Dongdaemun Design Plaza) and is open to the public. Check the website for the schedule and ticket information.
Seoul International Handicraft Fair
The Seoul International Handicraft Fair is held annually in the COEX Convention and Exhibition Center and features traditional and modern handicrafts from around the world. The event is open to the public and is a great opportunity to find unique, locally-made souvenirs. Check the website for the schedule and ticket information.
In conclusion, Seoul is a shopper’s paradise with a wide variety of options to suit any taste and budget. From luxury department stores to traditional street markets, the city has something for everyone. Take the time to explore the various neighborhoods and shopping districts, and don’t miss the opportunity to attend one of the city’s many fairs and exhibitions for a truly unique shopping experience.
